Hi, I guess you can call me chief percolator at CanImpact. After battling knee deep in the hi-tech trenches for over 20 years, I evolved into a Technology PR Professional, Marketing Content Strategist and Writer. What’s helped me tremendously is a background in radio and newspaper journalism.
Here we combine innovative methods with content, data fusing and creative to help you build your brand, get the funding you need and the exposure you’re after. While there are myriads of marketers regurgitating content, few are willing to take a hard nosed approach to analytics, exercise original thoughts and create content that drives the customer funnel.
Impact makes it happen!
CanImpact becomes your social eyes and ears, directly managing and scaling your social audience and influence. We develop and iterate content for any channel (Twitter, LinkedIn, FB…) that engages influencers directly with your brand. We help you pick and manage the right channels and plan out your messaging to establish, grow and engage your audience. Our workshops are renowned for being practical, fun and hands-on.
CanImpact’s client-base spans across hi-tech, B2B and B2C industries; from seedling start-ups to large corporations.
We work within some of the most complex business and technology environments with software, infrastructure and disruptive technologies. Impact has helped countless startups as well as established companies achieve exposure, secure funding and expand their market reach. Select clients include Intel, SAP, Technion Institute of Management, Strauss Water, IWI, Maytronics and more…
Academic background: MA, Marketing Monash University, Melbourne / BA Psychology, Melbourne University.
Feel free to kick some ideas over with me: contact us.
Sample digital projects at:
Sample posts at: