Canimpact, Debbie Meltzer, Global Marketing Specialist

Global marketing and killer content with a futurist twist

by Debbie Meltzer on April 24, 2012

Impact is dedicated to helping you generate leads and revenue through innovative marketing processes and killer content.

We specialize in: UVP development, marketing communications and leads generation – from strategy to action. Impact’s hands-on execution is realized through:  Digital and mobile marketing, SMO,  powerful copy writing and more… Our workshops have been tailored to drive growth and help accelerate sales.

We beat the bull through practical marketing planning, bold branding, razor sharp copy and monitored metrics. Our specialty? Well since you asked – work shopping you to death on you value proposition to speed up your time to market and cut down years of wasted time and costs.

Debbie Meltzer
Visit my blog at: www.canimpact.wordpress.com

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Latest post: Future marketing – why we need to be small and focused again

by Debbie Meltzer on April 8, 2012

I went to a marketing conference last week. The entrance, enrollment and aura were ‘uber’ chic. The miniature pastries were impressive and the panoramic views of rolling meadows injected mini-shots of euphoria.

Throughout the presentations something strange happened. Everyone seemed to recall the real role of marketing. Never mind future megatrends, it was all about lead generation. Gee whiz we forgot our roots… Amidst all these conversations, engagements and connectivity, we collectively got sidetracked, meandered aimlessly down pixelated paths – only to discover they were split ends or dead ends.

We think we have it figured out…

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