WHAT WE DO
Content is key to call-to-actions, customer sign-ups and branding. With growing competition and clutter, it’s vital to create content that delivers value. Here comes the Impact advantage: While there are myriads of marketers regurgitating content, few are willing to fuse analytics, exercise original thoughts and create content that drives the customer funnel. Impact makes it happen!
data driven pr
Media relations is crucial for effective PR because of its perceived objectivity. Your post on industry trends, or that item about your product breakthroughs are examples of branded content, yet a similar story in a digital publication will generate greater credibility and conversion power. Working on “Earned” Media and Owned Media is just a part of the Impact skill set.
social and creative
Impact becomes your social eyes and ears, directly managing and scaling your social audience and influence. We develop and iterate content for any channel (Twitter, LinkedIn, FB…) that engages influencers directly with your brand. We help you pick and manage the right channels and plan out your messaging to establish, grow and engage your audience.
Your ability to leverage branding, PR and social media to engage people, build an audience and express your personality, is becoming an essential digital skill. Where social media really becomes valuable in business is when you can use these social networks to raise brand awareness and get new customers, leads and sales . Impact workshops are renowned for being practical, fun and hands-on.
Impact combines innovative methods with more than twenty years of Tech PR, Content Marketing, Data Science and Creative to help you build your brand, get the funding you need and the exposure you’re after. Impact developed a broad client-base spanning across hi-tech, med-tech, B2B and B2C industries, from seedling start-ups to large corporations. Select clients include Intel, SAP, Technion Institute of Management, Strauss Water, Maytronics and more. Impact’s multi-disciplinary approach ensures you are at the forefront of disruptive digital marketing and PR practice – from tapping the power of Social PR to brand journalism, newsjacking and PR growth hacking.
Marketing content writing
Data driven PR
creative and Social media
web marketing workshops
Impact is dedicated to helping you generate leads and revenue through innovative marketing processes and killer content. We specialize in: UVP development, marketing communications and leads generation – from strategy to action. Impact’s hands-on execution is realized through: Digital and mobile marketing, SMO, powerful copy writing and more… Our workshops have been tailored to drive[…]
I went to a marketing conference last week. The entrance, enrollment and aura were ‘uber’ chic. The miniature pastries were impressive and the panoramic views of rolling meadows injected mini-shots of euphoria.
Throughout the presentations something strange happened. Everyone seemed to recall the real role of marketing. Never mind future megatrends, it was all about lead generation. Gee whiz we forgot our roots… Amidst all these conversations, engagements and connectivity, we collectively got sidetracked, meandered aimlessly down pixelated paths – only to discover they were split ends or dead ends.
We think we have it figured out…[…]